Thanks for Jan Connelly shared with us such wonderful advsertisement demonstrating visual semiotics and intertextual meanings. David Buckingham in the pre-conference workshop expressed that visual semiotics and multimodality are using the methods of textual analysis but with new invented wordings. Here Jan presented "intertextual meanings" and made use of this to analyses with visual semiotics. To me, intertextual meanings" might have similar meaning as multimodality, both are talking the text, visual,sound and with social embedded meaning for interpretation. I like Jan's perspectives in "read with the text", "read across the text" and "read against the text". Social semiotcs are playing a role in interpretation. In fact, the following video is wonderful. Can you guess the product while watching the video?
Last week I attended HKU CITE 2010 symposium on the topic about Learning 2.0. One of the secondary teachers presented a freeware IE plugin Diigo which can highlight webpages and make annotation. He applied the tool for students make note of online newspaper reading and then students can share and categorize each other annotation on news. It is a wonderfull tool for teaching Liberal Studies. http://www.diigo.com/09rpk
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