Thanks for Jan Connelly shared with us such wonderful advsertisement demonstrating visual semiotics and intertextual meanings. David Buckingham in the pre-conference workshop expressed that visual semiotics and multimodality are using the methods of textual analysis but with new invented wordings. Here Jan presented "intertextual meanings" and made use of this to analyses with visual semiotics. To me, intertextual meanings" might have similar meaning as multimodality, both are talking the text, visual,sound and with social embedded meaning for interpretation. I like Jan's perspectives in "read with the text", "read across the text" and "read against the text". Social semiotcs are playing a role in interpretation. In fact, the following video is wonderful. Can you guess the product while watching the video?
Hong Kong people are having hot debate on building a great railway costing 68 billion. The so called Post 80 (those born after 80') strongly against the railway as it is too expensive and not necesary. Stephen Heppell, famous ICT scholar, gave a speech about Learning at 2016, mentioned that a few years ago UK built a perfect railway but however, people brought their own cars. Stephen mentioned our school is same as the railway, mobile learning is having great breakthrough on learning while we still regard our school as a perfect railway. Part of Stephen's speech is attached as some hints about railway, school and the pattern of post 80 learning. Full version of Stephen speech http://www.teachers.tv/video/4957
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